As technology becomes cheaper and more accessible to teh masses, the option of Alternative Media (ie.e non-corporate, peopel based media) becomes more attractive. This is a field that had many books written on it and I will not try to reiterate here the value of doing so or the incredible logarithmic growth of such alternative media. From alternative newspapers and magazines, to alternative radio (like Pacifica), to use of public access TV, and to the dissemination of information via the internet.
Here are some links (please email me others at firstname.lastname@example.org)
132 Alternative Media outlets are shown on Google search of key media websites http://directory.google.com/Top/News/Alternative/
and the local IndyMedia outlets found around the US and all over the world